About Us
Brand Promise
Providing our consumers with high quality goods using premium Egyptian cotton and materials. Creating an experience through by introducing our world and our storytelling by educating our audience on Egyptian products.
Mission
To create home products for every home that values quality, comfort, experience and beauty in all forms. To evoke unique emotions and experiences through storytelling and Egyptian cotton story, while sleeping on and or using our products.
Vision
To glorify the Egyptian cotton and Egyptian artisans through home storytelling in the form of comfort, quality, affordability and creativity.